The history

Aretai is derived from the ancient Greek word αρετη. It is a word that is used in the writings of the great Greek philosophers, like Plato and Aristotle. For these philosophers, aretai is the highest virtue a man could possibly try to achieve. In English, aretai could best be described with the word "excellence". It is this strive for excellence that characterises the company Aretai.





The universe doesn't allow perfection.  —  Stephen Hawking